1970s
Where It Began
The Toy Place began with a simple purpose: to bring toys and moments of happiness into children's lives. What started in the 1970s became a family tradition that would continue across generations.
Generations of Memories
Founded in the 1970s, The Toy Place has remained within the same family for generations. Through changing times and changing childhoods, the shop has continued its story in Beirut, holding on to the personal connection between a family business and the community it serves.
Generations
A Family Legacy
Remaining in the same family, the shop carries something that goes beyond the products on its shelves: a connection to the people, memories, and childhoods that have become part of its history.
Resilience
Through Turbulent Times
Lebanon's civil war and the difficult periods that followed tested families and businesses across the country. The Toy Place's continued family story reflects a determination to preserve something familiar through times of uncertainty and change.
Today
Tradition Meets Tomorrow
Today, the spirit of The Toy Place brings together Lebanese toy traditions and contemporary favorites, connecting the nostalgia of the past with the imagination of a new generation.
Every Toy Has a Story
For generations, childhood has changed, but the joy of play remains. At The Toy Place, the past is part of our story—and every new generation adds to it.